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As you can see, combining data from the various *free* keyword tools will give you a very good idea about what to expect if you were to move forward with publishing content around a specific target keyword phrase. Ultimately the goal is to reduce the risk of spending time and possibly a bit of money on a target keyword phrase that will make you little or no money.
All of the keyword tools I mentioned so far need what I like to refer to as ―seed‖ keywords. In other words, you start searching by entering one or two primary ―seed‖ keywords and then you’re given a list of keyword phrases that contain them. This method works very, very well.
However what about brain storming?
How can you come up with additional ―seed‖ keywords and/or target keyword phrases if you do not have a ―seed‖ keyword to start with?
Enter Brain Storming sites. PayPal has been around for years and years and makes it extraordinarily simple for people to send money to one another and/or for small mom and pop shops on the web to take payments. PayPal actually gives data on these ―mom and pop shops‖ and some of them do a brisk business.
One of the core principles is finding where people are spending their money online and we can then target keyword phrases around those niches. PayPal shops help us identify where folks are spending money.
Later, findings from PayPal shops can be combined with the data from the other *free* (Yep, plenty more great free search tools) tools to get additional keyword ideas which can then be filtered down. Heck, I get excited just thinking about it!

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