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Before we move on to Chapter 3, I want to tell you about one tool which is not free — Micro Niche Finder. This is by far one of the best search tools I have seen in quite a while. It is powerful yet easy to use and it includes a few features which you will not find elsewhere.
Determines the Strength of Competition for a Target Keyword Phrase
Saves All Searches Preformed Overtime
Allows for Multiple Projects
Has Brainstorming Functions
Provides Estimated Cost Per Click
Provides Search Volume History
Provides Links to Search for Affiliate Programs
Provides Links to Further Search Tools
and Much More.
In the next section I will demonstrate how I like to use Micro Niche Finder.[/DDET]
improving quality score. Quality score is a principal ranking
factor that search engines use to determine your relative
ranking and pricing for a particular keyword listing. In
today’s PPC advertising environment, the highest bidder
does not always win. Instead, Google and other leading
search engines rank Web sites based o
only one of many factors that determine whether you achieve
a given keyword placement. The goal of QSO is to
understand the factors that Google and others use to
calculate quality score so that you can maintain PPC
advertisements at the highest possible position and the
lowest cost per click.
The primary factors that search engines consider for
calculating quality score are click-through rate, ad group
and campaign structure, ad copy, landing page quality, and
keyword bid. Note that many of the quality score factors
influence one another. For example, the quality of your ad
copy almost certainly affects your click-through rates, and
your ad group and campaign structure is likely to influence
your perceived landing page quality.
Click-through rate refers to the percentage of times your ad
was clicked compared to how many times it was shown. The
higher your click-through rate is for any given keyword-ad
combination, the higher quality the search engines are likely
to rate your advertisement, and the lower the price you will
have to pay for placement is.