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Once you have the basic structure of your Web site in place, you can implement several additional advanced structural considerations to <a href=”http://www.stockstopsecrets.com/affilojetpack-review-mark-lings-affilojetpack.html”>Affilojetpack</a> optimize your site for search-engine purposes. For example, beyond setting up your Web site so that it is indexed, you may want to instruct the search
engines not to index a particular page. A robots.txt file
allows you to tell the spiders what they may and may not do
when they arrive at your domain. Robots.txt files also
provide you a means to prevent both potential copyright
infringements and search-engine spiders from consuming
excessive amounts of bandwidth on your server.
One primary example of advanced Web site structuring
includes the use of the nofollow attribute. The nofollow
attribute instructs search-engine spiders that they should not
follow a particular link or view that link as anything of
significance when determining ranking. Because search engines
count links from your Web site to another Web site as a vote
for search-engine ranking purposes, you can add nofollow if
you do not want the search-engine spider to credit the link.
A second advanced Web site structural consideration is the
way you structure your URLs. URLs must be structured so
that they are easily spidered and organized and create a
user-friendly Web site navigation system. For example, search
engines as well as people prefer URLs that are simple and
that include the keywords describing the page within the
URL string.
A third structural consideration is the use of an .htaccess
file. An .htaccess file is the Apache Web server’s
configuration file. It is a straightforward yet powerful text
file that can accomplish a wide variety of functions that
allow you to protect your Web site from content-stealing
robots. Moreover, .htaccess is useful in that it allows you to
dynamically rewrite poorly formed URLs that shopping cart
or blog software generate.
Other advanced Web site structural considerations include
using mod_rewrite to rewrite URLs, redirecting non-www
traffic to your www domain, and using 301 redirects
whenever you change or redesign your Web site. Each
advanced structuring technique provides you with
procedures to ensure that search engines recognize your Web
site and that each of your Web pages are correctly indexed.
